What is it?

 

Why do it?

 

True insight often comes after drawing together data from multiple sources, identifying patterns and themes to produce a deeper and more rounded understanding of people's needs and behaviours.     

Desk research is the process of drawing together data from existing sources. 

These can be sources in the public domain or from clients' own research. The results help:

  • Spot changing and emerging issues
  • Identify information gaps 
  • Understand where are we now